Selling tips
How to write product titles and descriptions that answer questions before customers ask
A practical guide for small shops: how to name your products, what to put in the description, and how to cut the repeat questions in your messages.
October 3, 2026 · 4 min read
Most customers decide in a few seconds. They look at the photo, read the name, check the price and, if something is missing, they leave. They rarely message you to ask. A clear title and a useful description do the answering for you, even when you are asleep.
This guide shows what to write, with simple examples you can copy.
Start with the title
A good title says what the product is and one detail that matters. Skip slogans. Customers search and scan, and they need to recognise the item straight away.
| Weak title | Better title |
|---|---|
| Hot item!!! | Plain cotton T-shirt, unisex, sizes S to XL |
| Beautiful bag | Leather shoulder bag, brown, fits a 13-inch laptop |
| Face cream | Daily face cream with SPF 30, 50 g |
A simple formula: product type + material or key feature + size, colour or amount.
Keep it short enough to read on a phone without it being cut off. Put the most important words first.
What to put in the description
Think about the questions you get most often, then answer them in advance. For most products, these are enough:
- Size or amount. Measurements, weight, or how many pieces are in the pack.
- Material or ingredients. What it is made of.
- Colours and options. Which ones are available right now.
- What is included. Box, charger, gift bag, or just the item.
- How to use or care for it. One or two lines, only if it helps.
- Delivery or pickup notes. Only if they are specific to this product.
If you already collect the same details in every chat, read how to stop answering "how much?" in your messages. Good descriptions are the first step.
Write for the phone
Most of your customers browse on a phone, so write for a small screen.
- Lead with the most useful line. Do not start with a long story about your brand.
- Use short lines. Two or three short paragraphs, or a few lines with one detail each.
- Use plain words. Write the way you would explain the product to a friend.
- Give numbers. "Fits up to 13 inch" is better than "fits most laptops".
A before and after example
Before:
Very nice bag. Good quality. Many colours. Order now!
After:
Leather shoulder bag in brown or black. Fits a 13-inch laptop, a water bottle and a wallet. Size: 32 cm wide, 26 cm tall, 10 cm deep. Zip closure, two inside pockets, adjustable strap. Wipe with a soft dry cloth. Keep away from water.
The second version is longer, but every line answers a question the customer would otherwise have to ask.
Be honest, it protects you
Describe the product as it really is. If the colour looks a little different in real light, say so. If an item is handmade and each one varies slightly, say that too.
Honest descriptions mean fewer returns, fewer arguments about delivery and more customers who come back.
Common mistakes
- Only a name and a price. The customer has to guess everything else.
- All capital letters and many symbols. It is harder to read and looks like spam.
- Copying another seller's text. Your product may be different, and customers notice.
- Promising too much. "Best in Myanmar" is hard to prove. Real details are more convincing.
- Forgetting to update. If a colour is sold out or a size changes, fix the description the same day.
Put the price and the words together
A clear description works best with a fair price. If you are not sure about your numbers, read how to price your products. When you are ready for a deal, see how to create promotions that bring in sales.